Below is a brand style guide created to showcase the branding and identity of the clothing store COS. This document was created to showcase my ability for brand discovery and research, and my capability to interpret the findings in a cohesive way to synergise with the brand's identity. This style guide discusses COS's target market, the use of voice and tone, colour psychology and imagery, use of the brand's logo, EDM and web design principles, and crisis management and corporate social responsibility. 

Beneath the style guide you will find a document created using existing COS imagery as a handout for the audience when I pitched this style guide to solidify their understanding of the content.