PRINT, RADIO, & TELEVISION
The following advertisement campaign was created for Think Mental Health. The creative brief was to develop advertisements that deliver the same messaging through different concepts, adhering to the mediums's restrictions and capabilities.
PRINT: BILLBOARD
This print strategy was designed to be placed on billboards across the Perth metropolitan area. These billboards would be in locations close to freeways and highways, as well as pedestrian-heavy crossroads. The billboard features minimal text and eye-catching, utilising design elements of dead space. The target audience for this piece is West Australians aged 20-65 with families and family values.
PRINT: NEWSPAPER
The image below showcases an image with little detail, minimal text, and bold colours; these choices were made to account for the low fidelity quality that newspapers can print at. This strategy was design to take up one third of the bottom of a page in the finance section of a newspaper. This strategy was to target West Australian men above the age of 45.
PRINT: MAGAZINE
This concept was to be a full page magazine spread. The magazines this would be placed in would target individuals aged 18-35 within the Western Australian state. The imagery and amount of text has been chosen due to the high fidelity possible through magazine print.
TELEVISION
The television commercial created below has a runtime of 29 seconds, ideal to be placed in prime-time viewing slots on free-to-air television. The half minute runtime also makes the advertisement ideal for uploading to YouTube.
The video embedded is used to demonstrate the timing of the script.
RADIO
The radio script was intended to be a direct audio file from the TVC. The SFX and audio cues in the TVC are easily identifiable as atmos and ambiance, lending themselves to radio very effectively.