WORK EXPERIENCES

In my pursuit of knowledge and desire to up-skill, I have undertaken various simulated work experiences, exploring the various avenues that marketing could take me. You will find below a synopsis of those experiences.

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BOSTON CONSULTANCY GROUP: INTRODUCTION TO STRATEGY CONSULTING

Targeted skills: Brainstorming, creativity, critical thinking.
Activity outcomes:

Learned how to think creatively by challenging the assumptions that guide today’s thinking.
Used effective brainstorm strategies to generate ideas to help a fictional luxury clothing company increase sales revenue.

NEW SOUTH WALES GOVERNMENT: MARKETING AND COMMUNICATIONS

Targeted skills: Communication, planning, research, strategy, writing.
Activity outcomes:

Developed a communication plan for an advertising campaign.
Wrote a newsletter for staff at an agency.

CITY OF MORETON BAY: CAREERS IN TOURISM EVENT OPERATIONS

Targeted skills: Administrative skills, communication, organisation, instruction comprehension, data analysis.
Activity outcomes:

Learned how to structure effective communications.
Gained an understanding of the purpose of a Run Sheet and how to develop one.